About

Groundtruth was founded in 1999 by Simon O'Keefe as a consulting company to help Victorian councils manage and better understand their Geographic Information Systems (GIS).

In 2007, after attending the Free and Open Source for Geospatial conference in Canada, Simon realised the potential for a hosted web GIS for Australian councils. The idea for Pozi was born, and the service was launched in 2009 as the first hosted web GIS in Australia.

In 2010, Groundtruth launched a secondary product, Pozi Connect, a data processing tool now used by close to 70% of Victorian councils.

In 2014, Pozi was re-written to be more user-friendly and mobile responsive to meet the growing needs of councils to serve both internal and external users.

Now councils across Victoria and other organisations are benefiting from Pozi's ability to deliver location-based information at an affordable price that's personalised to their needs.

Be inspired...check out Pozi >

Contact us today >


The Team

Simon O'Keefe

Managing Director/Geospatial Systems Developer

Simon O’Keefe has worked with councils and other organisations since 1999. As a software designer and specialist in Victorian local government, he has developed specialised GIS applications that assist councils comply with property data reporting requirements, which have been adopted by nearly 70% of Victoria’s councils.

He advocates for open data and the use of location-based data in particular to increase staff productivity and community engagement.

Simon Hutchison

Web Developer

Simon Hutchison has been worked in the commercial software industry for over 20 years, building bespoke software solutions in Australia and abroad. Simon is a full stack developer, working with both Microsoft and Linux technology stacks, and more recently with Amazon Web Services infrastructure and distributed datastores. He joined Groundtruth in 2015 and has been instrumental in Pozi's redesign as a modern responsive web application.

Barrie Slattery

GIS Analyst

Barrie Slattery has worked as a software engineer for over 25 years, largely in the finance sector, both in Australia and abroad. Barrie has also been working in a GIS environment over the past 15 years, providing mapping services in the private sector, and developing corporate GIS solutions within local government. He joined Groundtruth in 2016, and is now our first point of contact for our clients when they request support and customisation.

Our Clients

State Government

  • Victorian Department of Environment, Land, Water and Planning
  • Emergency Management Victoria
  • Aboriginal Affairs Victoria

Metropolitan Municipalities

  • Bayside City Council
  • City of Casey
  • City of Greater Dandenong
  • Frankston City Council
  • Glen Eira City Council
  • Hobsons Bay City Council
  • Hume City Council
  • Kingston City Council
  • Knox City Council
  • Manningham City Council
  • Maribyrnong City Council
  • Maroondah City Council
  • Monash City Council
  • Moonee Valley City Council
  • Moreland City Council
  • Nillumbik Shire Council
  • Shire of Yarra Ranges

Rural Municipalities

  • Ararat Rural City Council
  • Bass Coast Shire Council
  • Baw Baw Shire Council
  • City of Greater Bendigo
  • Alpine Shire Council
  • Buloke Shire Council
  • Shire of Campaspe
  • Cardinia Shire Council
  • Colac Otway Shire Council
  • Corangamite Shire Council
  • East Gippsland Shire Council
  • Gannawarra Shire Council
  • Glenelg Shire Council
  • Golden Plains Shire Council
  • Hepburn Shire Council
  • Hindmarsh Shire Council
  • Horsham Rural City Council
  • Indigo Shire Council
  • Latrobe City Council
  • Loddon Shire Council
  • Mansfield Shire Council
  • Melton City Council
  • Mildura Rural City Council
  • Mitchell Shire Council
  • Moira Shire Council
  • Moorabool Shire Council
  • Mount Alexander Shire Council
  • Mornington Peninsula Shire Council
  • Moyne Shire Council
  • Murrindindi Shire Council
  • Northern Grampians Shire Council
  • Greater Shepparton City Council
  • South Gippsland Shire Council
  • Southern Grampians Shire Council
  • Strathbogie Shire Council
  • Surf Coast Shire Council
  • Swan Hill Rural City Council
  • Towong Shire Council
  • Rural City of Wangaratta
  • Warrnambool City Council
  • Wellington Shire Council
  • West Wimmera Shire Council

Catchment Management Authorities

  • Wimmera Catchment Management Authority
  • Glenelg-Hopkins Catchment Management Authority
  • Corangamite Catchment Management Authority